Commercials

Super Bowl XLVIII: The Super Bust

I believe that a bad Super Bowl halftime show is still better than a soccer game–Ron White

Screen Shot 2014-02-03 at 10.51.34 AMAs an average red-blooded American, I love to watch the Super Bowl. The event is highly anticipated and hyped. And when Super Sunday arrives, the entire viewing experience usually makes for a great afternoon. All aspects of the Super Bowl’s programming are worth watching. The pre-game show, the commercials, halftime show, and the game are all entertaining. However, this year’s Super Bowl event fell flat on all fronts.

Unless you’re a diehard Seahawks fan, the game was boring. The teams seemed deflated and unable to compete at a high level. Seattle’s defense is the lone exception. The two offensives were incompetent and lacking clarity. The Seahawks failed to put the game away early by settling for field goals inside the red zone. If their offense was firing on all cylinders, they would have scored 60-points.

The Denver Broncos were offensively inept, which made the Seahawks’ performance look even more dominate than it was. I will admit that much of the incompetence on Denver’s side was due to Seattle’s play, but the Broncos made no adjustments. Their team seemed out of sync from the opening snap.

Ultimately, a tip-of-the-hat goes to Seattle for showing up and taking advantage of the situation. It was nice to see a team that has never won a Super Bowl come out victorious.

Since the game was a bust, I figured the halftime show and the commercials would take up the slack. The problem was the halftime show and the commercials were lackluster as well. The Entertainment was just a rehash of past shows. All it did was cart out a big name performer or two, and then sing a medley of hits. This show wasn’t any different than the last ten-halftime performances. It was a huge waste of time. I would rather watch game highlights or interviews. Pretty much anything other than the entertainment the NFL has dredged up for the halftime show in recent years.

My last gasp for enjoying this year’s game rested with the commercials. That is usually a safe bet. In many cases, people who don’t care about the NFL will tune into the game just for the Super Bowl ads. Unfortunately, this year they missed the mark too. I can only recall one or two that were decent.

It’s hard to believe a Super Bowl match up that had the makings to be a truly great championship game fell flat. The blowout can’t be blamed. That happens regularly in sports, so does poor halftime performances and bad commercial programming. But rarely does all three happen during one game, let alone a Super Bowl.

Each phase of this year’s Super Bowl was ensnared in mediocrity. The NFL needs to address its formula for success. If this occurs again, soccer may take a huge step towards overtaking the NFL’s limelight.